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Advanced SEO: Logs, Load, and Language
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics. Advanced SEO isn't rel canonical or nofollow. Real advanced SEO cuts through abstraction. It doesn't...
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Distance from Perfect: Marketing w/ the Human Algorithm - DDW
Marketers tend to look for the big wins. We try to guess the algorithms - search, social, paid - then bite off huge disciplines, like content, and then beat them to death. Instead of doing that, try...
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Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples...
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Advanced SEO: No More Bullshit
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real...
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The Dungeons & Dragons Guide to Marketing
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
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Your Content Doesn't Matter Without Technology
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content...
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SEO Copywriting: The Blank Sheet Of Paper Test
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T...
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E-A-T: Myths, Truths, And Implications for SEO
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
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Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO to internal teams can be ridiculous. Learn some common-sense rules, and a few tools, to make it easier and more effective.
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Big Content, Small Teams: Content Creation For The Real World
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this...
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Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential...
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Starting, Running, And Selling An Agency: Life Among The Monsters
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up...
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Data Visualization For Marketers
All your marketing successes, all your data, means $h!t if no one understands you. Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit...
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